Due to the huge role the Internet plays in our daily lives, just about every business needs to have a website or blog of some sort. However, many business owners are quickly finding that it is not enough to simply slap a few blog posts or pieces of web content on WordPress and call it a day.
If the page views of your website or blog are barely in the double or triple digits, here are a few tips that should help you increase traffic to your website.
Social Media Websites
When it comes to creating an online presence for your business with a website or blog, posting quality content regularly is only half the battle. In order to grow your traffic, you cannot afford to twiddle your fingers and hope that customers come across your content. You need to be proactive and take your content to social media websites, such as Facebook and Twitter.
Different social media websites are ideal for different purposes. You should make a Facebook page as a way to share stories and connect with users. Twitter is best for brief snippets accompanied with links to content. Google+ can make your website or blog more likely to appear in personalized search results.
Target Long-Tail Keywords
Search engine optimization remains one of the best ways to increase traffic to a website. You can start optimizing your website or blog for search engines like Google by targeting long-tail keywords. A long-tail keyword refers to a keyword phrase that consists of three or four words. These keywords are very specific to the products and services you are selling. Contrary to popular belief, long-tail keywords make up most web searches.
Many business owners make the mistake of targeting keywords like “used cars” or “laptops” in their content. If you target popular keywords, you will have to deal with plenty of competition before your website or blog will reach the first page of the search results. You will find it much easier to get on the first page of search results for a long-tail keyword.
One easy way you can increase traffic to your site is by linking internally. For example, you may incorporate a link to your services page on the homepage of your site. Whenever you publish new content on your site, you should look for opportunities to incorporate internal links. Not only will this help your site rank higher in search engine results, but it will create a better experience for your users. Without a doubt, linking internally is a win-win for all parties.
Write a Compelling Headline
When users come across your content in search results, you want them to feel compelled to visit your website. The best way you can do this is by writing irresistible headlines for your content. In no way should the headlines of your articles be an afterthought. Compelling headlines are the best way to get your foot in the door.
You can create intriguing headlines by using interesting adjectives, numbers, and unique rationale. An example of a compelling headline is “Five Principles to Effortlessly Selling Your Home in the Dead of Winter.”
Many business owners have absolutely no clue where to start when it comes to attracting traffic to their brand new website or blog. If you happen to be one of these business owners, you should follow the tips discussed above so that your page views easily number in the thousands.